Services Overview
17th Edition (2005)
Bayer Links
Editorial – Werner Wenning, Chairman of the Board of Management of Bayer AG
Building on innovations
Werner Wenning,
Chairman of the Board of Management of Bayer AG
Chairman of the Board of Management of Bayer AG
Just over a year ago, we launched our global image campaign with the theme "Bayer: Science For A Better Life". This slogan underscores that we aim to make people’s lives healthier, easier and more comfortable with innovative products and services. We are concentrating on the fields of health care, nutrition and high-tech materials – and we are successful at it, as evidenced particularly by our gratifying business performance this year. Today we are already reaping the fruits of our reorganization, and we are confident about the future as well.
The key to our future success lies above all in our innovative capability. After all, what U.S. Nobel Prize laureate Robert Solow found out in 1956 still applies today, both for economies and for companies: about 90 percent of economic growth is created by innovations. That’s why in the coming weeks we will be launching a new global innovation initiative involving our more than 93,000 employees around the globe. All suggestions for new businesses and products will be systematically evaluated and further developed if they are deemed to have sufficient potential.
The inventor company Bayer is building its future on innovations. This is reflected in our extraordinarily high research expenditures, an area in which we are among the leaders in our branch. And it becomes tangible through our impressive range of discoveries and new developments that lastingly improve the lives of many people.
The new issue of research presents examples from our well-stocked R&D pipeline. These examples address such issues as how we will live in the future. They demonstrate how we are improving the quality of cotton. And they illustrate the contribution Bayer makes in the fight against cancer. Nanotechnology and biotechnology often play a special role in this connection. As wide-ranging as these themes are, they are all tied together by a common principle: "Bayer: Science For A Better Life".
The key to our future success lies above all in our innovative capability. After all, what U.S. Nobel Prize laureate Robert Solow found out in 1956 still applies today, both for economies and for companies: about 90 percent of economic growth is created by innovations. That’s why in the coming weeks we will be launching a new global innovation initiative involving our more than 93,000 employees around the globe. All suggestions for new businesses and products will be systematically evaluated and further developed if they are deemed to have sufficient potential.
The inventor company Bayer is building its future on innovations. This is reflected in our extraordinarily high research expenditures, an area in which we are among the leaders in our branch. And it becomes tangible through our impressive range of discoveries and new developments that lastingly improve the lives of many people.
The new issue of research presents examples from our well-stocked R&D pipeline. These examples address such issues as how we will live in the future. They demonstrate how we are improving the quality of cotton. And they illustrate the contribution Bayer makes in the fight against cancer. Nanotechnology and biotechnology often play a special role in this connection. As wide-ranging as these themes are, they are all tied together by a common principle: "Bayer: Science For A Better Life".
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